| 格式塔原理在图形创意设计中的应用 |
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| 引用本文： | 何灿群,葛列众. 格式塔原理在图形创意设计中的应用[J]. 包装工程, 2006, 27(1): 148-150,161 |
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| 作者姓名： | 何灿群 葛列众 |
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| 作者单位： | 江苏大学,镇江,212013;浙江大学,杭州,310028 |
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| 摘 要： | 归纳和总结了格式塔的基本理论框架,结合具体实例,论述了其基本知觉组织原则--图形/背景分化原理、相似、接近、连续原理以及完整和闭合倾向原理在现代图形创意设计中的应用.并由此得出:作为设计师,只有更好地了解人的视知觉的生理和心理特点,才能使设计的图形更好地符合人的认知规律,有效地传达给受众.
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| 关 键 词： | 图形创意 格式塔 知觉组织 |
| 文章编号： | 1001-3563（2006）01-0148-03 |
| 收稿时间： | 2005-10-11 |
| 修稿时间： | 2005-10-11 |
Application of Gestalt's principles in the creative graphic design |
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| HE Can-qun,GE Lie-zhong. Application of Gestalt's principles in the creative graphic design[J]. Packaging Engineering, 2006, 27(1): 148-150,161 |
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| Authors: | HE Can-qun GE Lie-zhong |
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| Affiliation: | 1. Jiangsu University, Zhengiang 212013, China; 2. Zhenjiang University, Hangzhou 310028, China |
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| Abstract: | The article summarized the basic theories of Gestalt and discussed the application of its fundamental perceptual organization principles-the differentiation of figure and ground,proximity,similarity,continuity and completeness and closure-in the graphically creative design by integrating the specific examples.It was concluded that as a designer,only he better understand the people's visually perceptual characteristics,can he make his designed graphics accord to the people's cognitive laws. |
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| Keywords: | Graphic creation gestalt perceptual organization |
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