| 论钢铁产业政策与钢材贸易企业经营策略的调整 |
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| 引用本文： | 方晓蓉.论钢铁产业政策与钢材贸易企业经营策略的调整[J].南方金属,2006(1):15-17,43. |
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| 作者姓名： | 方晓蓉 |
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| 作者单位： | 湖北大学,湖北,武汉,430062 |
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| 摘 要： | 分析钢铁产业发展政策的颁布给国内钢材贸易环境带来的深远影响，提出了钢材贸易企业改变赢利模式。建立稳固的用户群体，大力推广新产品，优化营销渠道物流、发展成为加工型贸易商的经营策略．
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| 关 键 词： | 钢铁产业政策 钢材贸易企业 经营策略 调整 |
| 文章编号： | 1009-9700（2006）01-0015-03 |
| 收稿时间： | 2005-09-01 |
| 修稿时间： | 2005-09-01 |
On the policy adjustments of both the iron and steel industry and the iron and steel trade enterprise |
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| FANG Xiao-rong.On the policy adjustments of both the iron and steel industry and the iron and steel trade enterprise[J].Southern Metals,2006(1):15-17,43. |
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| Authors: | FANG Xiao-rong |
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| Abstract: | In view of the profound influence of the new-issued development policies for iron and steel industry on the domestic iron and steel trade environment, a new marketing strategy is proposed to the iron and steel trade enterprises, which includes changing the profit-gaining mode, creating a stable consumer group, popularizing new products in a more cost-effective manner, optimizing marketing channel and logistics, and transforming to a manufacturing and processing type of trader. |
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| Keywords: | policy for iron and steel industry iron and steel trade enterprises marketing strategy adjustment |
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