| 论礼俗文化在现代礼品包装设计中的应用 |
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| 引用本文： | 郭智勇,熊兴福. 论礼俗文化在现代礼品包装设计中的应用[J]. 包装工程, 2007, 28(1): 134-135,149 |
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| 作者姓名： | 郭智勇 熊兴福 |
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| 作者单位： | 烟台大学,烟台,264005;南昌大学,南昌,330029 |
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| 摘 要： | 从设计的角度看,礼俗文化为现代礼品包装设计提供了极为丰富的设计素材.根据礼俗在馈赠行为中的主要表现,从礼俗的象征性、风俗性和时代性三方面分析礼俗文化在现代礼品包装设计中的应用,进而探究其深层结构的审美观念和文化隐喻,有助于弘扬中华民族的传统文化,为现代礼品包装设计带来巨大的文化价值和社会价值.
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| 关 键 词： | 礼品包装设计 礼俗文化 文化寓意 |
| 文章编号： | 1001-3563（2007）07-0134-02 |
| 修稿时间： | 2006-11-09 |
Application of Etiquette and Custom Culture in Modern Gift Packaging Design |
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| GUO Zhi-yong,XIONG Xing-fu. Application of Etiquette and Custom Culture in Modern Gift Packaging Design[J]. Packaging Engineering, 2007, 28(1): 134-135,149 |
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| Authors: | GUO Zhi-yong XIONG Xing-fu |
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| Affiliation: | 1. Yantai University, Yantai 264005, China; 2. Nanchang University, Nanchang 330029, China |
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| Abstract: | In terms of design, etiquette and custom culture provides abundant material for modem gift packaging design. Based on main representation of etiquette and custom during gift-presenting behaviors, the application of etiquette and custom culture in modem gift packaging design was introduced by symbolism, folklore, and epochal character. Its deep-seated aesthetic conceptions and cultural metaphors were studied. It helps to carry forward the traditional culture of the Chinese nation, and bring a vast cultural and social value for gift packaging design. |
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| Keywords: | gift packaging design etiquette and custom culture cultural implication |
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