| 电力营销管理从市场入手 |
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| 引用本文： | 孙忠文. 电力营销管理从市场入手[J]. 黑龙江电力, 2006, 28(6): 406-408 |
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| 作者姓名： | 孙忠文 |
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| 作者单位： | 华北电力大学,工商管理学院,北京,102206 |
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| 摘 要： | 营销管理是保证电力企业有效运营的重要手段.结合营销基本理论和电力市场特点,从市场入手讨论电力企业的营销、服务、发展等环节,提出了适应市场经济形势下的营销策略.
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| 关 键 词： | 营销管理 电力市场 客户关系管理系统 |
| 文章编号： | 1002-1663(2006)06-0406-03 |
| 收稿时间： | 2006-10-10 |
| 修稿时间： | 2006-10-10 |
Carrying out electric power marketing management from market |
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| SUN Zhongwen. Carrying out electric power marketing management from market[J]. Heilongjiang Electric Power, 2006, 28(6): 406-408 |
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| Authors: | SUN Zhongwen |
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| Affiliation: | School of Business Management, North China Electric Power University, Beijing 102206, China |
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| Abstract: | Marketing management is an important means to ensure that electric power enterprises run effectively. Combined the basic theory of marketing with the features of electric power market, marketing, service and development etc. was discussed in view of market, the marketing strategy suitable for market economy condi- tion was put forward. |
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| Keywords: | marketing management electric power market customer relationship management(CRM) |
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