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当代大学生的边际人格及高校校报的应对策略
引用本文:杨旸.当代大学生的边际人格及高校校报的应对策略[J].西安邮电学院学报,2008,13(4).
作者姓名:杨旸
作者单位:西安邮电学院,报刊编辑部,陕西,西安,710121
摘    要:处在社会转型期的大背景下,当代大学生普遍具有边际人格特征,并对校报产生特殊的需求,提出了校报应在改变宣传理念、关注时代精神、增加实用信息、把握报道时机、加强媒介互动方面进行改革,以增强校报的传播效果,真正担负起校报作为校园主流权威媒体,传播最新的讯息和引导大学生形成稳定的现代性人格的重担。

关 键 词:大学生  边际人格  高校校报  传播

The boundary personality of corrent college students and the countermeasure of college journals
YANG Yang.The boundary personality of corrent college students and the countermeasure of college journals[J].Journal of Xi'an Institute of Posts and Telecommunications,2008,13(4).
Authors:YANG Yang
Affiliation:YANG Yang(Press Editorial Department; Xi an University of Post and Telecommunications; Xi an 710121; China);
Abstract:Under the social transformation period,it is universal that the current college students are provided with the boundary personality features.The special requirements to the college journal caused by the boundary personality features need to cater to.For that,the paper raises five sollution methods on reforming the college journals,such as changing the public ideas,concentrating on present times,adding practical information,mastering the report chances and strengthening the interaction of medias.All the above is to enhance the communication effects of the college journals,then,it can take the responsiblites of transmitting the latest information,and leading the college students to form a stable character as a major and authoritativeness compus media.
Keywords:college student  boundary personality  college journals  transmission
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