| 我国住宅房地产市场细分现状分析 |
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| 引用本文： | 蔡黔芬,刘富勤. 我国住宅房地产市场细分现状分析[J]. 建筑经济, 2007, 0(5) |
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| 作者姓名： | 蔡黔芬 刘富勤 |
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| 作者单位： | 武汉理工大学 湖北武汉430070(蔡黔芬)，湖北工业大学 湖北武汉430068(刘富勤) |
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| 摘 要： | 以市场营销学中的市场细分理论为依据,对现阶段房地产开发商的细分市场状况进行归纳总结。分析得我国现阶段房地产市场还处于发展的深化中,并指出老年住宅市场是很有发展潜力的细分市场。
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| 关 键 词： | 市场细分 市场营销 房地产 |
Actuality Analysis of Segmentation in Chinese Housing Real Estate Market |
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| CAI Qianfen,LIU Fuqin. Actuality Analysis of Segmentation in Chinese Housing Real Estate Market[J]. Construction Economy, 2007, 0(5) |
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| Authors: | CAI Qianfen LIU Fuqin |
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| Abstract: | Based on the market segmentation theory, this paper summarizes the present segmentation market condition of real estate developers. It points out that the real estate market is in the further development, and that the old-aged housing segmentation market has great potential. |
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| Keywords: | market segmentation marketing real estate |
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