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Promotion is one of the four elements of marketing mix (product,price,promotion,place).It is the communication link between sellers and buyers for the purpose of influencing,informing,or persuading a potential buyer's purchasing decision.The specification of five elements creates a promotional mix or promotional plan.These elements are personal selling,advertising,sales promotion,direct marketing,and publicity.A promotional mix specifies how much attention to pay to each of the five subcategories,and how mu...