儿童化妆品市场及产品趋势

随着家长对儿童洗护用品越来越重视，带动了我国一大批儿童化妆品品牌的发展。分析了我国儿童化妆品市场的细分化以及发展前景。介绍了我国儿童化妆品的市场渠道、终端的开发以及营销手段。指出动漫文化与品牌的结合是未来儿童化妆品营销策略的趋势，也是我国儿童化妆品业发展更专业化、人性化和品牌化的特征。

Market and the product trend of children cosmetic

The development of children cosmetic brand was driven by the increasing attention paid by parents to children cosmetic and washing products. The segmentation and development foreground of children cosmetic market in China were analyzed. The market channels, terminal market and marketing means were introduced. The combination of product brand with cartoon culture will be the future marketing trend for children cosmetic. It is the features of specialization, humanization and branding in the development of Chinese children cosmetic market.