负面消息在网络中的监测与追踪

随着互联网的飞速发展,企业的负面新闻事件,一夜传遍网络世界是非常容易的,其危害性也是极其可怕的。企业为了维护自己的形象,会采取一定的措施进行相应的危机公关。本文提出企业可以建立自己的舆情监控系统,通过互联网,随时监控各类行业、专业网站上的信息,对这些信息进行文本倾向性分析,及时发现有利或者不利的信息,尤其是一些不利的负面信息,要进行网页权重、转载、传播途径的追踪。企业公关据此可以及时做出相应的危机处理。

Monitoring and Tracking of Negative News in the Network

With the rapid development of the Intemet, the negative news events, it is very easy to spread throughout the online world and its harmfulness is terrible. Enterprises will take certain measures to the corresponding crisis public relations in order to maintain their own image. This paper presents the enterprise can create their own public opinion monitoring system, through the Internet, to control all kinds of industry, professional web site information, the information text tendency analysis, timely detection of either positive or negative information, especially some negative information, to the webpage, reproduced, transmitted weight tracking. The enterprise public relations which can make appropriate and timely handling crisis.