| 上海M50创意园区旅游开发初探 |
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| 引用本文： | 房宇,方田红,王畅,沈倩雯.上海M50创意园区旅游开发初探[J].四川烹饪高等专科学校学报,2012(6):69-72. |
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| 作者姓名： | 房宇 方田红 王畅 沈倩雯 |
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| 作者单位： | 华东理工大学艺术设计与传媒学院,上海徐汇200237 |
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| 基金项目： | 华东理工大学大学生课余研究计划的阶段性成果 项目编号：20120402 |
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| 摘 要： | 大城市老城区里的文化创意园区,因其独特的历史文化底蕴以及创意氛围而成为一个城市的地标性地段,吸引着人们前去参观游览。文章重点对上海M50创意园区进行旅游开发的优势与劣势进行了分析,发现在M50的旅游开发中,优势大于劣势,机遇大于挑战,园区进行旅游开发具有可行性;并针对M50旅游开发中存在的问题与挑战,提出了具体的开发措施。
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| 关 键 词： | 创意产业园 旅游开发 可行性分析 上海M50 |
A Tentative Study of the Development of Shanghai M50 Innovation Park |
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| Authors: | FANG Yu FANG Tian-hong WANG Chang SHEN Qian-wen |
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| Affiliation: | (School of Art,Design and Media,Eastern China University of Technology,Shanghai 200237,China) |
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| Abstract: | The innovation park in old areas of a city is usually a signature zone of the city and a tourist resort because of its peculiar historical and cultural connotations.This paper analyzes the strengths and weaknesses of developing tourism in Shanghai M50 Innovation Park.The analysis reveals that the advantages outweigh the disadvantages and opportunities outweigh challenges.Targeting the problems and challenges,this paper also puts forward specific measures for developing tourism in M50 Park. |
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| Keywords: | innovation park tourism development feasibility Shanghai M50 |
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