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“一带一路”沿线烟草市场分析及投资建议
引用本文:丁冬,韩彦东. “一带一路”沿线烟草市场分析及投资建议[J]. 中国烟草学报, 2018, 24(5): 66-76. DOI: 10.16472/j.chinatobacco.2017.333
作者姓名:丁冬  韩彦东
作者单位:国家烟草专卖局烟草经济研究所, 北京西城月坛南街55号 100045
摘    要:基于对吸烟率、卷烟销量、烟草企业(卷烟品牌)市场占有率、传统烟叶生产状况等核心指标数据,以及人口、人均GDP、对外投资净额、在外务工人员数量等辅助指标数据的搜集与分析,本文探讨“一带一路”沿线64国(不含中国)的烟草市场发展环境与发展现状,并初步将各国划分为战略型市场、机会型市场和成熟型市场。最后,本文指出中国烟草对“一带一路”沿线各国进行投资可能面临的风险,并尝试给出几点政策建议。 

关 键 词:一带一路   烟草市场   烟草企业   卷烟品牌   海外投资
收稿时间:2017-11-10

Analysis of cigarette markets along Belt and Road and some suggestions about investment
Affiliation:Tobacco Economy Research Institute, State Tobacco Monopoly Administration, Beijing 100045, China
Abstract:Based on index data, such as smoking incidence, cigarette sales volume, tobacco enterprises' (cigarette brand) market share, traditional tobacco production condition, and population, per capita GDP, net foreign investment, migrant worker population etc, this article discusses environment of tobacco market development in 64 countries (excluding China) along the the Belt and Road.Result suggested that these countries could be divided into strategic market, opportunity market and mature market.It also revealed that tobacco investment in these countries may face risks, and hence policy suggestions were proposed. 
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