博弈食品行业 谋划品牌战略

<正>品牌是什么?好多人及好多企业都 不知道“品牌”是什么,就在央视 大投广告,或大做终端促销广告,或做专 家认证……都以为这样就能提升“品牌” 其实都在瞎搞!

Wrestles in Food Industry, Planning Brand Strategy

Brand is not only advertisement, but also collection result of marketing,management and capital. The performance of brand is seemed as packaging, however, the essence of brand will be innovation, the exterior of brand depends on marketing, the interior of brand depends on management, the future of brand is disposition, and the foundation of brand is quality. In this article, Xu Junsheng, the project manager of Beijing Creativity Village Marketing Planning Co., Ltd., had his original opinion on brand of enterprise.