| 数媒背景下的品牌设计与推广 |
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| 引用本文： | 郭杰. 数媒背景下的品牌设计与推广[J]. 包装工程, 2016, 37(10): 9-12 |
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| 作者姓名： | 郭杰 |
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| 作者单位： | 西安美术学院,西安,710065 |
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| 摘 要： | 目的研究在当今数字媒体背景下,品牌设计与推广的必要性与迫切性。方法从新科技和新创意的角度,将智慧与理性相结合,使品牌设计与推广得到支撑与传播。结论数媒背景下的品牌设计与推广,能够使品牌达到最大限度的传播与推广。
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| 关 键 词： | 数媒 品牌设计与推广 互联网 跨界设计 |
| 收稿时间： | 2016-01-09 |
| 修稿时间： | 2016-05-20 |
Brand Design and Promotion under the Background of Digital Media |
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| GUO Jie. Brand Design and Promotion under the Background of Digital Media[J]. Packaging Engineering, 2016, 37(10): 9-12 |
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| Authors: | GUO Jie |
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| Abstract: | It aims to study the necessity and urgency of brand design and promotion in the context of today''s digital media. From the perspective of new technology and new ideas, combined with wisdom and reason, all of these give brand design and promotion strong support and help spread it. Brand design and promotion can maximize the brand dissemination and promotion. |
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| Keywords: | digital media brand design and promotion internet cross-border design |
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