| 智能电网环境下电力营销智能化体系研究 |
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| 引用本文： | 曾鸣,赵建华,刘宏志,薛松,孙晓菲. 智能电网环境下电力营销智能化体系研究[J]. 华东电力, 2012, 0(5): 703-707 |
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| 作者姓名： | 曾鸣 赵建华 刘宏志 薛松 孙晓菲 |
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| 作者单位： | 华北电力大学能源与电力经济研究咨询中心 |
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| 基金项目： | 国家自然科学基金项目(70671041,70771039);美国能源基金会项目(G-1006-12630)~~ |
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| 摘 要： | 基于智能电网建设的背景下,提出了一种新型的客户双向互动智能化电力营销体系。对比传统的电力营销模式,从客户知识管理、客户负荷管控、客户信用风险管理、客户关系管理、客户资源价值评价等5个方面进行分析,阐述了各子体系的基本功能和实现路径。
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| 关 键 词： | 智能电网 智能化电力营销 营销体系 |
Intelligent Electricity Marketing System for Smart Grid |
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| ZENG Ming,ZHAO Jian-hua,LIU Hong-zhi,XUE Song,SUN Xiao-fei. Intelligent Electricity Marketing System for Smart Grid[J]. East China Electric Power, 2012, 0(5): 703-707 |
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| Authors: | ZENG Ming ZHAO Jian-hua LIU Hong-zhi XUE Song SUN Xiao-fei |
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| Affiliation: | (Research Advisory Center of Energy and Electricity Economics,North China Electric Power University,Beijing 102206,China) |
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| Abstract: | The appropriate intelligent management system is essential for constructing strong smart grid,enhancing the efficiency of power grid operation and improving electric market operation mechanism.In the context of smart grid construction,this paper proposes a new and two-way interactive intelligent electricity marketing system.Compared with traditional electricity marketing system,the basic functions and implementation paths of its sub-systems are analyzed in five aspects: customer knowledge management,customer load management and control,customer credit risks management,customer relation management,and customer value evaluation. |
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| Keywords: | smart grid intelligent electricity marketing marketing system |
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