| 包装设计中的消费心理研究 |
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| 引用本文： | 饶平山.包装设计中的消费心理研究[J].包装工程,2005,26(2):183-184. |
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| 作者姓名： | 饶平山 |
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| 作者单位： | 湖北经济学院,武汉,430070 |
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| 摘 要： | 包装设计也因时代的变化而改变.本文通过对消费者消费习惯、购买动机的分析,消费者消费心理活动分为求实、求新、求美、求利、炫耀等,不同的心理活动采用不同的包装定位、造型、色彩设计方法,以适合消费者的心理需求,促进商品销售.
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| 关 键 词： | 包装设计 心理 消费 商品 |
| 文章编号： | 1001-3563(2005)02-0183-02 |
| 修稿时间： | 2005年1月26日 |
Research of Consume Psychology in Packaging Design |
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| RAO Pin-shan.Research of Consume Psychology in Packaging Design[J].Packaging Engineering,2005,26(2):183-184. |
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| Authors: | RAO Pin-shan |
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| Abstract: | The consume habit and consume intention were analyzed. The consume psychology was classified to be seeking realistic, seeking new, and seeking beautiful etc. It was suggested that different packaging design method should be applied for different consume psychology in position, modeling, and colors etc. to promote sales of commodity. |
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| Keywords: | Packaging design Psychology Consume Commodity |
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