| 石化企业市场营销的现状分析及发展建议 |
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| 引用本文： | 王立波. 石化企业市场营销的现状分析及发展建议[J]. 炼油与化工, 2006, 17(3): 3-5 |
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| 作者姓名： | 王立波 |
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| 作者单位： | 上海联油国际贸易有限公司,上海,200120 |
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| 摘 要： | 文中阐述了网络经济时代我国石化企业市场竞争的特点;对目前国内石化企业市场营销的现状进行了全面分析;结合国情,提出了适合我国石化企业市场营销的发展建议.
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| 关 键 词： | 石化企业 市场营销 现状分析 发展建议 |
| 文章编号： | 1671-4962（2006）03-0003-03 |
| 收稿时间： | 2006-04-13 |
| 修稿时间： | 2006-04-13 |
Present status analysis and development suggestion on petrochemical enterprise's marketing |
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| Wang Libo. Present status analysis and development suggestion on petrochemical enterprise's marketing[J]. Refining Chemical Industry, 2006, 17(3): 3-5 |
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| Authors: | Wang Libo |
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| Abstract: | The market competition characteristics of Chinese petrochemical enterprises in the era of internet economy are described; all-sided analysis is made in respect of the present status of Chinese petrochemical enterprise's marketing; a development suggestion suitable for Chinese Petrochemical enterprise's marketing is put forward considering the situation of China. |
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| Keywords: | petrochemical enterprise marketing present status analysis development suggestion |
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