| 现代包装设计对传统民族美学观的传承 |
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| 引用本文： | 葛涛,张海鸥. 现代包装设计对传统民族美学观的传承[J]. 包装世界, 2006, 0(5): 82-84 |
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| 作者姓名： | 葛涛 张海鸥 |
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| 作者单位： | 东营职业学院,山东,东营,257091;东营职业学院,山东,东营,257091 |
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| 摘 要： | 包装设计文化的民族性主要表现在包装设计美学结构的观念层面上,它反映了整个民族的心理共性.凡是民族的,才是世界的.紧紧抓住传统民族文化、传统美学观等设计因素在设计中巧妙地运用,纵向传承,横向吸收,以强化现代商品的时间价值与空间价值,寻找我们民族传统文化中为其他民族所不及的思维优势和独特风采.
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| 关 键 词： | 包装设计 设计美学 民族文化 传统艺术 传承与创新 |
Modern packaging design asthetic view of the traditional national culture |
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| Abstract: | Packaging design cultural identity is mainly manifested in the structure of the packaging design aesthetic concept level, it reflects the whole nation psychological commonalities. All nations is the world. Grasp of traditional culture, such as traditional aesthetic concept design element in the design ingeniously use vertical transmission, horizontal absorption to enhance the value of modern time and space merchandise value, a traditional culture of our nation to other nations as the strengths and unique features of thinking. |
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| Keywords: | packaging design aesthetic design cultural heritage and traditional artsinnovation |
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