地域文化元素在包装设计中的应用研究

地域品牌的包装设计随着地域文化长久以来的历史发展与积淀,逐渐形成其自身独具特色的风格体系,纷纷影响并作用于人类的生活。由于各民族地区之间的地域文化充满差异性,因此地域文化在品牌包装设计的应用方面仍有很大的延展空间,如何通过地域品牌包装设计的应用弘扬其地域文化值得人们深入挖掘。文章通过对地域文化、品牌的包装设计及案例的研究探析,阐述应用于包装设计中具有实践意义的设计思路,找到引发包装设计与受众人群情感共鸣的文化内涵,总结地域品牌包装设计的独特性、优异性,浅析地域品牌包装设计的文化优势。

Research on the Application of Regional Brand Packaging Design

With the historical development and accumulation of regional culture for a long time,the packaging design of regional brands has gradually formed its own unique style system,which has influenced and affected human life.Because the regional cultures of various ethnic regions are full of differences,there is still a lot of room for extension of regional culture in the application of brand packaging design.How to promote its regional culture through the application of regional brand packaging design is worthy of deep exploration.Through the research and analysis of regional culture,brand packaging design and case studies,the article elaborates the practical design ideas applied in packaging design,finds the cultural connotation that triggers packaging design and the emotional resonance of the audience,and summarizes the uniqueness and excellence of regional brand packaging design,analyze the cultural advantages of regional brand packaging design.