包装设计中的IP形象设计方法思考

在泛IP化时代,打造IP成为当下众多品牌的选择,一个好的IP可以成为品牌营销的利器。将IP形象引入包装设计中,从视觉的角度引起消费者的兴趣与关注,为品牌带来源源不断的价值。文章通过分析IP形象的特点、优势及在包装设计中的应用,归纳出在商品包装设计中IP形象的设计方法及策略。强调IP形象在包装设计中应与品牌定位及产品风格相统一,重视情感共鸣以及符号化打造。以期为商品包装中的IP形象设计提供新的思路与方法。

Thinking of IP Image Design in Packaging Design

In the era of pan-IP,creating IP has become the choice of many brands nowadays,and a good IP can become a weapon for brand marketing.The introduction of IP image into packaging design has aroused consumers'interest and attention from a visual point of view,and brought continuous value to the brand.This paper analyzes the characteristics and advantages of IP image and its application in packaging design,and summarizes the design methods and strategies of IP image in commodity packaging design.It is emphasized that IP image should be unified with brand positioning and product style in packaging design,emphasizing emotional resonance and symbolic creation.In this way,new ideas and methods are provided for the design of IP image in commodity packaging.