湘中梅山地区雕花木模艺术保护与传承策略

梅山地区丰富的婚丧嫁娶风俗为雕花木模打粑粑的民俗活动提供了滋养的温床,也是中华民族祈福文化的浓缩。在当代,这种民俗活动有助于恢复传统礼仪,凝聚乡民情感。雕花木模图形则能为探索有地域特色的包装设计提供有益的参考。文章在田野调查的基础上,分析了湘中梅山地区雕花木模的艺术特色,包括题材丰富、雕刻精美、气韵生动、造型饱满、民族融合5大特征;针对湘中梅山地区雕花木模艺术传承存在的问题,提出4点保护与传承策略:一是将静态传承与数字技术相结合;二是开发适用市场的图形;三是制定政策支持动态传承;四是积极探索将雕花木模图形运用到当地的食品包装设计中去。

Protection and Inheritance Strategy of Carved Wood Mold Art in Meishan Area of Central Hunan

On the basis of field investigation,this paper analyzes the artistic characteristics of carved wooden models in Meishan area of central Hunan.It is characterized by rich themes,exquisite carving,vivid charm,full modeling and national integration.The rich wedding and funeral customs in Meishan area provide a nourishing hotbed for the folk activities of carving wooden models to beat Baba,which is also the concentration of Chinese praying culture.In contemporary times,this kind of folk custom activity is helpful to restore the traditional etiquette and condense the villagers'emotion.The carved wood pattern can provide some useful reference for exploring packaging design with regional characteristics.At present,there are still some problems and bottlenecks in the inheritance of carved wood mold art in Meishan area of central Hunan Province.On this basis,several protection and inheritance strategies are put forward:first,combining static inheritance with digital technology;second,developing suitable market graphics;third,formulating policies to support dynamic inheritance;fourth,actively exploring the application of carved wood mold graphics to local food packaging design.