新媒体环境下动态图形的传播特点

新媒体环境下的动态图形拓展了视觉语言表达的维度与深度,逐步形成了自己的传播特点。文章对其传播特点进行了梳理和归纳,指出动态图形扩展了信息的容量,提高了信息的传播效率;契合图像叙事的需求,呈现出线性叙事与非线性叙事相结合的方式;多感官协同完成信息交流与传播,将声效、交互、沉浸式体验等方式融入其中,呈现出碎片化、娱乐化的特点。这使得新媒体环境下的动态图形具有了广泛的适宜性,并作为一种新的图像生产方式,正在快速介入到"视觉文化"创造的过程之中。

The Dissemination Characteristics of Dynamic Graphics in New Media Environment

Dynamic graphics under the new media environment have expanded the dimension and depth of visual language expression,and gradually formed its own communication characteristics.The article sorts out and summarizes its communication characteristics,and points out that dynamic graphics expand the capacity of information and improve the efficiency of information dissemination;it meets the needs of image narration,showing a combination of linear narrative and non-linear narrative;multi-sensory collaborative completion Information exchange and dissemination integrate sound effects,interaction,immersive experience and other methods,showing the characteristics of fragmentation and entertainment.This makes the dynamic graphics in the new media environment have a wide range of suitability,and as a new image production method,it is quickly involved in the process of creating"visual culture".