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文化传承视域下西夏博物馆文创产品开发策略
引用本文:邵煜涵,王超,黄洁.文化传承视域下西夏博物馆文创产品开发策略[J].湖南包装,2021(1).
作者姓名:邵煜涵  王超  黄洁
作者单位:湖南工业大学包装设计艺术学院
基金项目:湖南省社会科学基金重点项目(编号:19ZDB012)。
摘    要:西夏博物馆作为承载着诸多西夏历史文化的旅游胜地,对于旅游产业的深入发展有着较高的文化价值。从方法论的角度对西夏博物馆的文创产品设计开发进行分析,将博物馆的文化特色归纳总结,从图形、符号、色彩等3个方面进行重点阐释,丰富博物馆文创产品的开发策略,从而通过文创产品对文物特色进行弘扬与推广,深入挖掘西夏历史文化,带动西夏旅游产业的发展。

关 键 词:文化传承  西夏博物馆  文创产品

The Development Strategy of Cultural and Creative Products of Xixia Museum from the Perspective of Cultural Heritage
Authors:SHAO Yu-han  WANG Chao  HUANG Jie
Affiliation:(School of Packaging Design and Art,Hunan University of Technology,Zhuzhou,Hunan,412007)
Abstract:Xixia Museum,as a tourist attraction carrying many Xixia history and culture,has high cultural value for the in-depth development of the tourism industry.Analyze the cultural and creative product design and development of Xixia Museum from the perspective of methodology,summarize and summarize the cultural characteristics of the museum,and focus on the three aspects of graphics,symbols,and colors,and enrich the museum's cultural and creative product development strategies,so as to pass the cultural Create products to promote and promote the characteristics of cultural relics,dig into the history and culture of Xixia,and promote the development of Xixia tourism industry.
Keywords:Cultural Heritage  Xixia Museum  Cultural and Creative Products
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