新时期品牌形象推广面临的问题及对策

随着国家经济文化的快速发展,新形势下品牌形象在设计推广中面临前所未有的竞争和挑战。通过对新时期品牌设计与经济民生的作用,品牌推广对智能科技与文化价值输出的影响,以及品牌设计对人才培养及企业发展与社会责任等多方面问题分析,从品牌视觉传达设计管理角度,根据多年实践经验总结、梳理出影响品牌推广的宏观和微观的关键内容。通过对新时期下社会发展人才需求的分析,找到专业的学科新架构和学科人才培养方向,为解决国家、城市、企业品牌建设和社会经济发展服务找到更好的方式和方法。

Problems and Countermeasures of Brand Image Promotion in the New Period

With the rapid development in the country's economy and culture,unprecedented competition and challenges have emerged in the design and promotion of brand image under the new situation.Through the analysis of the role of brand design and economic people's livelihood in the new era,the impact of brand promotion on the output of smart technology and cultural value,and the analysis of brand design on talent training,corporate development and social responsibility,from the perspective of brand visual communication design management,according to the years of practical experience summarized and sorted out the key macro and micro content that affects brand promotion.Through the analysis of the demand for talents for social development in the new era,we can find a new professional discipline structure and discipline talent training direction,and find better ways and methods for solving the country,city,corporate brand building and social and economic development services.