基于区块链技术的服装产品开发机制

针对现阶段服装产品开发面临的伪消费者中心论、市场研究中的数据孤岛、设计版权等问题,引入区块链技术设计构建服装产品开发的技术架构。通过运用文献研究、归类分析、比较分析等方法,集中探讨了服装产品开发环节中现存问题,详细阐明区块链技术原理与特性;然后从用户、功能、价值3个维度理论分析了将其运用于服装产品开发中的可行性,并在可行性验证基础上构思基于区块链技术的服装产品开发流程。结果表明:区块链技术以其去中心化、信息不可篡改、公开透明等特性在服装产品开发中运用具有巨大优势,有助于改善数据孤岛,保护设计版权;建立以消费者为中心、高效智能的产品开发长效机制,对促进我国服装产业的整体健康、良性发展具有深远意义。

Development mechanism of apparel products based on block chain technology

Aiming at the problems of pseudo-consumer-centered theory, data islands of market research and design copyright faced by apparel product development at the present, this paper proposed block chain technology design to construct the technical framework of apparel product development so as to stimulate the apparel industry and create a more efficient, intelligent and dynamic product development long-term working system. Literature research, classification analysis, comparative analysis and other methods were used, first focused on the existing problems in the development of apparel products, then elaborated on the principle and characteristics of block chain technology, and analyzed the feasibility of its application in the garment product development process from three dimensions: the user, function and value; and the new apparel product development process was conceived on the basis of feasibility verification. It is concluded that block chain technology has great advantages in apparel product development with its characteristics of decentralization and disclosed information. It helps to improve data islands, protect design copyright, and establish a long-term mechanism of consumer-centered, efficient and intelligent product development. It has far-reaching significance for promoting the overall healthy development of China's apparel industry.