闽台外国旅游市场发展比较与合作开发空间分析

通过收集中国大陆和台湾两地旅游市场发展的相关数据和旅游资料,对闽台两地近十年来外国旅游市场发展的总体规模与结构变化、主要客源国发展进行比较分析,认为闽台两地在外国旅游市场发展方面既有相似的一面,又存在较大的差异,闽台两地针对外国旅游市场在旅游资源与产品开发、旅游市场共建、旅游节庆开展等方面存在较大的合作空间。

Comparison and Cooperation Space on Min-Tai Inbound Foreign Tourism Market Development

Based on relevant data and tourism material published in mainland China and Taiwan, we compared and analyzed the similarities and differences about the foreign tourism market development of Fujian and Taiwan in recent ten years from the scale and structure change of total foreign market and the structure of main tourist source countries. It has concluded that the two places of Fujian and Taiwan have both similarity and difference in foreign tourism market. There are great potential for cooperation in the foreign tourism market developing, especially in tourism resource and production developing, joint developing of tourism marketing and holding tourism holiday events.