郑州品牌女裤消费者购买行为研究

为了了解郑州地区品牌女裤消费者的消费现状,文章从消费者的购买时机和渠道、影响因素、喜欢的版型和腰线类型、对品牌的认知度等方面进行调查,并通过数理统计方法进行结果分析。根据调研结果,对品牌所有者提出了在产品设计、品牌传播、网络销售等方面的注意要点。

Study on Consumer Purchase Behavior of Zhengzhou Brand Pants

In order to understand the consumption of brands pants consumer in Zhengzhou area, the consumer＇s purchase time and channel, influencing factors, favorite version and waist type, brand awareness and other aspects were researched and the results were analyzed by statistical method. According to the research results, points for attention in product design, brand communication, network marketing were proposed.