Abstract: | 16 15-min children's TV programs varying in continuity (high vs low), pace (high vs low), and animation (cartoon vs live production) were made from broadcast material and shown to 80 children from kindergarten and 1st grade and 80 children from 3rd–4th grade. Ss viewed 2 of the programs and were then tested for recall. The recall task required sequential seriation of still photos taken from the program. Older Ss attended longer and reconstructed sequences better than younger Ss. High-continuity (story) programs led to greater attention and better recall than low-continuity (magazine) programs. Low-paced shows were recalled better than high-paced shows. Older Ss recalled best when shown either low pace or story format or both. Young Ss showed additive increments in recall due to low pace and high continuity. Regression analyses indicated higher correlations between attention and recall for animated stories than for other types of programs, an effect attributed to their relatively high stereotypy in the medium. Results are interpreted as indicating evidence for development of active, schematic processing of TV by children and for strategic attending by older children, based on perceived processing demands. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |