| 3G运营商的应用/内容提供商发展策略研究 |
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| 引用本文： | 姚群峰. 3G运营商的应用/内容提供商发展策略研究[J]. 电信科学, 2004, 20(3): 4-7 |
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| 作者姓名： | 姚群峰 |
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| 作者单位： | 中国电信股份有限公司研究院,北京,100035 |
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| 摘 要： | 移动数据业务是3G运营商参与市场竞争的重要差异化服务之一.应用/内容提供环节决定了3G移动数据业务市场的状况.本文首先描述了应用/内容提供商(AP/CP)的功能,然后分析了AP/CP环节的角色演变,以及现有移动运营商发展AP/CP的策略.最后,对3G运营商的AP/CP发展策略提出了具体建议,包括业务平台建设、市场环境、收入分成机制、合作与支持、市场竞争环境、社会力量的启动、战略联盟等方面.
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| 关 键 词： | 3G 移动运营商 内容提供商 应用提供商 发展策略 |
| 修稿时间： | 2004-02-16 |
Research on 3G Operators' Development Tactics Concerning Application/Content Providers |
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| Yao Qunfeng. Research on 3G Operators' Development Tactics Concerning Application/Content Providers[J]. Telecommunications Science, 2004, 20(3): 4-7 |
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| Authors: | Yao Qunfeng |
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| Abstract: | Mobile data services are one of the important differentiation advantages which the3G operators take to participate in the market competition in China.The sector of application/content provision in the3G value chain decides the market situation of the3G mobile data services.Firstly,this paper describes the functions of AP/CP.Then,it analyses the role evolvement of AP/CP,and the development tactics on AP/CP of the present mobile operators are also presented.Finally,the paper offers the suggestions on the3G operators' development tactics concerning AP/CP in China,which refer the aspects of service platform,market circumstance,revenue separation,cooperation,assist,competition environment,starting up the social potential,strategic alliance,and so on. |
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| Keywords: | 3G |
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