石油物探局装备制造总厂经营战略的一点思考

石油物探局装备制造总厂是生产石油勘探装备的专业厂家,其主要产品有地震钻机系列、特种车辆系列、可控震源系列、地震仪系列、检波器系列、电缆系列等,部分产品已达到或接近世界先进水平,在国内勘探市场的占有率达80％以上。但是,处于现今计划经济的石油行业大环境下,该厂的许多优势将逐步减小,在市场经济条件下得以生存和发展,还面临着许多问题。本文对装备总厂进行了SWOT分析和经营战略探讨。为长远发展,应该用事业部的管理体系替代直线职能制的管理体系,利用现有技术和产品优势,努力向相关专业延伸,改善产品结构,实施多元化经营,加强市场开发,使其发展成为一个集石油物探装备、工程机械、农业机械和信息产业制造的科工贸一体化的大型企业集团。

Discussion of management, administration and developing strategy of GEC.

GEC(Geophysical Equipment Company)specializes in producing equipment for seismic exploration including seismic drilling machine, special vehicles, seismic instruments, geophones and cables. These kinds of products have occupied over 80% of domestic market share, and some of them even come up to advanced world standards. In order to survive and make a further developing under the situation of current market challenge, GEC have to tackles some problems too. This paper makes a SWOT analysis on GEC and discusses its management strategy and application. The author thought GEC should change its management system, take full advantages of products features and technique of their own, try to expend to related field, in this way, GEC will develop to a large enterprise which covered a wide range of geophysical prospecting, mechanical in industry and agriculture as well as a manufacture for information industry.