| 中国化妆品企业竞争优势创造的分析 |
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| 引用本文： | 申娟娟.中国化妆品企业竞争优势创造的分析[J].常州工学院学报,2007,20(3):58-62. |
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| 作者姓名： | 申娟娟 |
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| 作者单位： | 华东师范大学商学院,上海,200127 |
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| 摘 要： | 在日趋激烈的化妆品行业的土洋之争中,国内的中小化妆品企业如何取得竞争优势是一项严峻的挑战。文章结合五力竞争模型、获取竞争优势的三大战略、价值链和竞争优势分析等理论,分析了中国中小化妆品企业如何在激烈的竞争中挖掘、发挥自身的竞争优势。
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| 关 键 词： | 竞争优势 五力竞争模型 中国化妆品企业 战略联盟 |
| 文章编号： | 1671-0436（2007）03-0058-05 |
| 收稿时间： | 2007-03-22 |
| 修稿时间： | 2007-03-22 |
Creative Analysis of the Completive Advantage of Chian's Cosmetics Industry |
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| SHEN Juan-juan.Creative Analysis of the Completive Advantage of Chian''''s Cosmetics Industry[J].Journal of Changzhou Institute of Technology,2007,20(3):58-62. |
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| Authors: | SHEN Juan-juan |
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| Affiliation: | Commercial College, East China Normal University, Shanghai 200127 |
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| Abstract: | Currently,Chinese toiletry companies are faced with worldwide competition pressure and struggling to survive under this heavy pressure.Achieving competition advantages is critical to them.This article maks an analysis of how the national toiletry companies can find and bring into play their competition advantages on the basis of Five-Strength Competition model,three major strategies to win competition advantages and the Value Chain theory as well. |
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| Keywords: | competition advantages Five-Strength Competition model Chinese toiletry companies strategic alliance |
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