| Abstract: | Reviews the book, Implicit measures of attitudes edited by Bernd Wittenbrink and Norbert Schwarz (see record 2007-01388-000). The editors have produced a very timely volume. The stated goals of Wittenbrink and Schwarz's book are to educate the reader about the value of implicit measures of attitudes, as well as to provide a handbook of sorts for the neophyte wanting to learn how to use the variety of implicit attitude measures available. In addition, the editors want to provide a critical assessment of the state of implicit attitude measurement in terms of the very definition of an implicit measure, as well as the general reliability and validity of these measures. Finally, the editors want to provide directions for future research in the area of implicit attitude measurement. As such, Wittenbrink and Schwarz hope that this text will be a resource book for both new graduate students and established researchers in the field. In general, I believe the editors have accomplished their goals. After the editors' introductory chapter, which gives an overview of the development of implicit attitude measurement as well as an overview of the rest of the volume, the book is broken down into two sections: "Procedures and Their Implementation" and "Critical Perspectives". Overall, I believe this is a very well written book, and that even readers familiar with implicit attitude measurement will learn a great deal. (PsycINFO Database Record (c) 2011 APA, all rights reserved) |
