名牌战略在中国 |
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引用本文: | 万力. 名牌战略在中国[J]. 中国涂料, 2004, 19(7): 5-10,13 |
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作者姓名: | 万力 |
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作者单位: | 中国质量万里行促进会,北京,100011 |
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摘 要: | 名牌战略是一项系统工程 ,主要体现在“推进”与“营造”两个方面 ;本文系统阐述名牌战略在国内的进展情况 ,与国外名牌的差距以及名牌的可持续发展的执行力体系。
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关 键 词: | 名牌 品牌塑造 延伸 服务 |
Famous Brand Strategy in China |
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Abstract: | Famous Brand Strategy is a systematic engineering, mainly including‘promotion’ and ‘construction’. This article systematically presents the development of Famous Brand in China, differences with foreign famous brand and implement force to sustainedly develop. |
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