| 香氛营销在中国酒店及度假村的应用前景 |
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| 引用本文： | 韩儒雅. 香氛营销在中国酒店及度假村的应用前景[J]. 日用化学品科学, 2012, 35(7): 48-51 |
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| 作者姓名： | 韩儒雅 |
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| 作者单位： | 关国爱荷华州立大学,美国爱荷华州 |
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| 摘 要： | 论述了香氛产品的市场发展状况以及香氛产品在酒店和度假村的应用情况。提出了酒店进行多元化旅游产品开发的重要性,以及酒店香氛产品的发展状况。指出了酒店业现存的结构性矛盾和管理性问题,并对酒店进行结构优化的重要性进行了探讨。对香氛产品在酒店中的应用前景进行了展望。
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| 关 键 词： | 香氛 营销 酒店业 应用 |
Application prospects of fragrance market in Chinese hotel and holiday village |
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| HAN Ru-ya. Application prospects of fragrance market in Chinese hotel and holiday village[J]. Detergent & Cosmetics, 2012, 35(7): 48-51 |
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| Authors: | HAN Ru-ya |
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| Affiliation: | HAN Ru-ya(Iowa State University,Iowa,America) |
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| Abstract: | The market development state of fragrance and the application of fragrance product in hotel and holiday village were related.The importance of developing diversified tourism products in hotel,and the development of hotel fragrance product were put forward.The present structural contradictions existed in hotel and the managerial problems were pointed out,and the importance of the hotel structural optimization was studied.The application prospect of fragrance in hotel was going forward. |
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| Keywords: | fragrance marketing hotel industry application |
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