| 屈臣氏和娇兰佳人的发展目标和前景 |
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| 引用本文： | 孙文兵,张成,李彬. 屈臣氏和娇兰佳人的发展目标和前景[J]. 日用化学品科学, 2012, 35(8): 40-42 |
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| 作者姓名： | 孙文兵 张成 李彬 |
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| 作者单位： | 深圳华凯个人护理品市场咨询中心,广东深圳,518001 |
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| 摘 要： | 介绍了国内美容个人护理品市场规模和销售渠道占比，主要从屈臣氏和娇兰佳人2家门店的发展目标、促销策略和销售规划以及发展前景进行了阐述和分析。同时，概括性地指出了2家门店各自具有的优势以及将来的发展空间。
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| 关 键 词： | 个人护理品 专营店 市场 前景 |
Development goals and prospects of Watsons and Gialen boutique |
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| SUN Wen-bing,ZHANG Cheng,LI Bin. Development goals and prospects of Watsons and Gialen boutique[J]. Detergent & Cosmetics, 2012, 35(8): 40-42 |
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| Authors: | SUN Wen-bing ZHANG Cheng LI Bin |
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| Affiliation: | (Shenzhen Huakai Personal Care Consult Center,Guangzhou,Shenzhen 518001,China) |
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| Abstract: | Market sizes and distribution channel ratio of domestic beauty were introduced.Development goals,promotion strategy,merchandising,development prospects of Watsons and Gialen boutique were expounded and analyzed.At the same time,its boutique superiority and future development space were pointed out synoptically. |
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| Keywords: | personal care product boutique market prospect |
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