| Abstract: | Three studies with 72 undergraduates examined why a semantic relation between relevant and irrelevant stimulus components facilitates performance in priming tasks but seems to inhibit performance in Stroop-like tasks. In a series of word-naming tasks, the effect of number of semantic domains (varied concomitantly with number of response alternatives) was examined by presenting to Ss an identical set of stimuli either blocked or mixed. Exp I showed that blocked presentation yielded Stroop-like interference, whereas mixed presentation yielded semantic facilitation. Exps II and III showed that the word–word variant of the Stroop task and the word-naming variant of the semantic priming task belonged to 1 family of tasks. Both tasks showed a facilitation effect when the prime was related to the target and an interference effect when the prime was a member of the response set. In the Stroop task, response competition outweighed facilitation; in the priming task, semantic facilitation outweighed response competition. (21 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
