| 牛仔裤设计元素及符号意义研究—以设计师品牌与大众品牌为例 |
| |
| 引用本文： | 吕昉,郑燕.牛仔裤设计元素及符号意义研究—以设计师品牌与大众品牌为例[J].浙江丝绸工学院学报,2012(2):188-191. |
| |
| 作者姓名： | 吕昉 郑燕 |
| |
| 作者单位： | [1]浙江理工大学服装学院,杭州310018 [2]浙江理工大学心理学系应用心理学专业实验室,杭州310018 |
| |
| 基金项目： | 浙江省教育厅科研项目（20070385） |
| |
| 摘 要： | 以牛仔裤这一款式、面料、色彩相对固定的服装为样本，选择设计师品牌与大众品牌两类牛仔裤品牌，对牛仔裤的设计元素进行归类．对其特征性较强的设计元素进行对比，并分析牛仔裤设计元素背后的符号意义。从而揭示设计师品牌的设计元素较为多元，其符号意义较为明确，品牌差异较大；大众品牌的设计元素较为集中，符号意义较为模糊，品牌差异不大。
|
| 关 键 词： | 设计元素 符号意义 牛仔裤 |
Jeans Design Elements and Symbol Meanings Research --with Designer Brands and Mass Brand for Example |
| |
| Authors: | LU Fang ZHENG Yan |
| |
| Affiliation: | (Zhejiang Sci-Tech University, a. School of Fashion; Applied Psychology, Department of Psychology, b. Professional Laboratories of Hangzhou 310018, China) |
| |
| Abstract: | Based on sample jeans＇ style, fabric, color and relatively fixed clothing, the authors choose two kinds of jeans brand-designer brands and mass brand, classify the design elements, compare the char- acteristic strong design elements, analyse the symbol meanings of Jeans design elements. Thus it reveals that design elements of design brand are multiple, its symbol meanings are explicit, brand differences are more clear. However, the design elements of mass brand are concentrated, its symbol meanings are fuzzy, brand differences are little. |
| |
| Keywords: | design element symbol meaning jeans |
| 本文献已被 维普 等数据库收录！ |
|
