| 数据挖掘技术在网络营销中的应用研究 |
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| 引用本文： | 卢智慧.数据挖掘技术在网络营销中的应用研究[J].电子技术,2012,39(4):3-5. |
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| 作者姓名： | 卢智慧 |
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| 作者单位： | 菏泽学院 经济系 |
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| 摘 要： | 20世纪90年代以来,随着信息技术的发展,网络营销应运而生,它必将成为21世纪市场营销的主流。数据挖掘技术为企业开展网络营销提供了技术支持,企业可以利用数据挖掘技术,在数据库中发现和提取有价值的市场营销信息,从而为企业制定正确的营销决策服务。
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| 关 键 词： | 数据挖掘 网络营销 方法 应用 |
Research on the Application of Data Mining Technology in Network Marketing |
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| Lu Zhihui.Research on the Application of Data Mining Technology in Network Marketing[J].Electronic Technology,2012,39(4):3-5. |
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| Authors: | Lu Zhihui |
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| Affiliation: | Lu Zhihui (Department of Economics,Heze University) |
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| Abstract: | Since 1990s,with the development of information technology,network marketing comes into being, and it will become the mainstream of the marketing in the twenty-first Century.Data mining technology provides the technological support for enterprises to carry out network marketing,so that the enterprises can use data mining technology to find and extract valuable marketing information from database,so as to make a correct marketing decision. |
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| Keywords: | data mining network marketing method application |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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