数据挖掘方法在本地网资产获利能力分析中的应用

电信行业资产密集的特点决定了其资产的盈利能力在整个生产经营环节的重要性。而本地网是运营商最基本的业务决策单元,因此本地网的资产获利能力分析是运营商财务分析的重要内容之一。传统的资产获利能力分析是通过财务指标比较、趋势来进行,这种分析往往只能发现问题,却不能解决问题。本文聚焦本地网资产获利能力,将数据挖掘方法与财务分析方法相结合,在发现问题的同时,找出问题的原因和解决问题的途径,并通过实际案例说明该方法的应用效果。

Applying DM Method on the Assets Profitability Analysis in Local Network

Generally through ROA we can judge of the assets income in local network.Although this method can find out the operation problems,it can’t tell the administrator how to improve.In this paper,the author tries to combine the traditional financial analysis with the DM method to find out the way to improve the assets profitability.With a real case analysis,how to use this model in practice is shown.