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库存服装再设计系统研究
引用本文:刘巧丽,王俊.库存服装再设计系统研究[J].纺织学报,2018,39(6):125-130.
作者姓名:刘巧丽  王俊
作者单位:东华大学海派时尚设计及价值创造协同创新中心;东华大学服装与艺术设计学院
摘    要:针对目前中国服装行业高库存问题,基于再设计的方法,提出库存服装再设计系统。首先筛选10个具有代表性的品牌,经过比较分析,归纳出库存产品的4个类型。在此基础上,提出将库存产品与多样化的市场新需求以及多元化的文化行为相结合,达到以再设计的方法消化库存的目标,实现向原有库存产品注入新的时尚内涵;然后,提出库存服装再设计系统,通过该系统,将库存服装进行分析整理,挖掘潜在再设计可能性,与社会新环境相结合,形成多种再设计方案;再以男士库存衬衣再设计为案例展开,通过对库存产品的量化分析为后期再设计提取开发元素,并以目标顾客满意度为指标对再设计方案进行评价分析择取最优方案,最后实现库存男士衬衣向时尚新产品的有效转化。

关 键 词:库存服装    再设计方法    设计系统    男士衬衣  
收稿时间:2017-07-18

Study on redesign system of overstocked garments
Abstract:Aiming at the problem of overstocked garments of Chinese clothing industry, based on the redesign method, the paper puts forward the redesign system of overstocked clothing. First of all,10 representative brands were screened, and after a comparative analysis,four types of inventory products were summed up. Based on this, it is proposed to combine the inventory products with the new demand of diverse markets and the diversified cultural behavior, so as to achieve the purpose ofdigesting the inventory by the redesign method and realize to injection ofthe new fashion connotation to the original inventory. Secondly, the paper put forward the redesign system of overstocked garments, through which the inventory apparelwas analyzed and sorted out, and the potential redesign possibilitywas excavated. It will be combined with the new social environment to form a variety of redesign scenarios. Then taking the redesign of overstocked man’s shirt as an example, this system extracted development elements for the later redesign stage through the quantitative analysis of overstocked shirts. With the satisfaction of target customers as an index, it evaluates redesign schemes and selects the optimal plan. Finally, this system effective realizes the transformation of the overstocked man’s shirt to new fashion products.
Keywords:overstocked garment  redesign method  design system  man's shirt  
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