浅析电视直播频道的大数据分析方法

随着国家“十三五”规划将大数据纳入国家战略，大数据已由一门技术升级为一种新业态，通过与传统行业结合改变行业生态。作为广电行业的核心业务，电视直播业务面临着供给侧改革和需求侧发力的任务，通过与大数据深入融合，客观分析节目、观众、市场的关系，实现科学决策，具有划时代的意义。

The Method on Big Data Analysis of TV Live Channels

With the national "13th Five-Year Plan" planning big data into the strategies, it upgrade from technol-ogy to a new trade type, through a combination of traditional industries and change the industry ecosystem. As the core business of the radio and television industry, the TV Live business has been facing the task of supply side reform and demand side force. Through in-depth integration with big data, objective analysis of the relationship between the program, the audience and the market, to achieve scientific decision-making, with the significance of the times.