《包装设计》课程的"竞赛激励"教学法的探索

针对《包装设计》课程科技和艺术结合、理工与美学交叉的特点，作者在全校性特色选修课中试行了“竞赛激励”教学法。通过穿插于课程教学的《易碎品防护设计竞赛》，和要求学生对取自身边的商品包装进行设计定位、美学原理、方便与促销功能实现度等多方面的分析，在面向不同专业学生的教学中产生了显著效果，尤其表现在激发主动学习、启迪创新思维和综合运用知识能力等方面。

Superficial Exploring Competition Prompting in the Course of Packaging Design

The course of packing-design has the character of combining technology and arts. So we suggest practice the teaching method of Competition Prompting in school's unique elective courses. We hold the competition of design to protect the fragile and require students to complete a paper. The paper should analyze design, art and reality degree of function with goods packing. These bring remarkable effects on the students from various majors, especially, prompt the enthusiasm in study, light creative thought and comprehensively apply knowledge. Finally the paper suggests some method to optimize the system of the course and reform the process of teaching.