| 绿色营销——企业营销观念的必然选择 |
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| 引用本文： | 王培华. 绿色营销——企业营销观念的必然选择[J]. 重庆理工大学学报(自然科学版), 1999, 0(2) |
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| 作者姓名： | 王培华 |
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| 作者单位： | 西安工业学院 |
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| 摘 要： | 随着经济的发展，消费观念的转变，绿色消费的兴起，市场营销将迎来一个全新的时代———绿色营销。主要阐述了绿色营销的含义、特点，以及绿色营销观念下企业的营销策略选择
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| 关 键 词： | 绿色营销 营销观念 知识经济 绿色产品 |
Green Marketing The Best Choice of Marketing Perceptions in Corporate |
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| Wang Pei-hua. Green Marketing The Best Choice of Marketing Perceptions in Corporate[J]. Journal of Chongqing University of Technology(Natural Science), 1999, 0(2) |
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| Authors: | Wang Pei-hua |
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| Affiliation: | Wang Pei-hua |
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| Abstract: | With the development of economy,the transfering of the perceptions on consumption and the rising of Green consumption,marketing is coming into a new era the age of Green Marketing.This article mainly explains the definition,the characteristics and the marketing strategic choices on green marketing in corporate. |
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| Keywords: | green marketing marketing perception knowledge economy green product |
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