| 探析运城市TT房地产企业品牌建设 |
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| 引用本文： | 张燕,高秉元.探析运城市TT房地产企业品牌建设[J].山西建筑,2014(7):234-235. |
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| 作者姓名： | 张燕 高秉元 |
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| 作者单位： | [1]中房集团运城天泰房地产开发公司,山西运城044000 [2]运城学院经济管理系,山西运城044000 |
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| 摘 要： | 针对房地产行业规模化、市场化、规范化和多变的发展趋势,分析了品牌建设的必要性与重要性,并从产品质量建设、全程服务建设、团队素质建设、企业文化建设四方面提出了品牌建设的对策,增强企业的竞争力。
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| 关 键 词： | 品牌建设 竞争 文化 企业 |
On analysis of brand construction in Yuncheng TT real-estate enterprises |
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| ZHANG Yan,GAO Bing-yuan.On analysis of brand construction in Yuncheng TT real-estate enterprises[J].Shanxi Architecture,2014(7):234-235. |
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| Authors: | ZHANG Yan GAO Bing-yuan |
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| Affiliation: | ZHANG Yan GAO Bing-yuan |
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| Abstract: | Abstract： According to the development tendency of the real-estate industry to be large-scale, market-oriented, regulated and various, the paper analyzes the necessity and importance for the brand construction, and points out the strategies for the brand construction from the product quality construction, the whole-process service construction, the teamwork quality construction, and the enterprise culture construction, so as to enhance the competitive power of the enterprises. |
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| Keywords: | Key words： brand construction competition culture enterprises |
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