我国电子商务信用问题的博弈分析

电子商务因其特殊性,最大的问题是信用。而博弈论对电子商务信用具有较强的解释力,用博弈论原理探讨电子商务信用是一个研究热点。文中介绍了国内电子商务信用问题的博弈分析研究领域的概况,按照B2B、B2C、C2C和团购这4种电子商务模式进行归纳和评述,并根据博弈论原理,给出解决电子商务信用问题的策略。

Review of Studies on Game Analysis of China's E-Commerce Credit Problems

Credit problem is the biggest problem of e-commerce because of its particularity and the game theory has strong ability to explain the e-commerce credit.It is a hotspot to discuss the e-commerce credit with the principle of game theory.Firstly,the general situation of the research in the field of game analysis in domestic e-commerce credit problem is introduced.Then a summary is presented of the four e-commerce models：B2B,B2C,C2C and groupon.Finally,strategies for solving the e-commerce credit problem are proposed on the basis of the principles of game theory.