| 汉字图形创意在标志设计中的应用 |
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| 引用本文： | 席志新. 汉字图形创意在标志设计中的应用[J]. 包装工程, 2010, 31(18) |
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| 作者姓名： | 席志新 |
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| 作者单位： | 广西师范大学,桂林,541001 |
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| 摘 要： | 提出汉字是集音、形、意于一体的文字系统,也是一种独特的具有东方特色的视觉传达符号。阐述了汉字与标志设计要素的契合之处,分析了汉字图形创意应用于标志设计的可行性。指出汉字的图形创意应遵循的3个原则,即具有易识别性原则、以意造型原则、与企业经营理念相结合的原则。并结合生活中具体的标志设计,论述了汉字的图形创意在标志设计中的有关应用方法,指出汉字图形创意在标志设计中具有广泛的应用前景。
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| 关 键 词： | 汉字 图形创意 标志设计 |
Application of Chinese Characters Creative in Symbol Design |
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| XI Zhi-xin. Application of Chinese Characters Creative in Symbol Design[J]. Packaging Engineering, 2010, 31(18) |
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| Authors: | XI Zhi-xin |
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| Affiliation: | XI Zhi-xin(Guangxi Normal University,Guilin 541001,China) |
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| Abstract: | Chinese character is an writing system gathered tones,forms and meanings,which is also a special oriental visual communication symbol.it dwelt on the conjunction point between Chinese character and logo design,and then advanced the applied feasibility of the Chinese character graphic creativity in the logo design.The graphic creativity of Chinese charater ought to adhere to three principles: easy to identify,modelling from meaning,combined with enterprise management idea.And taking the real logos in our dai... |
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| Keywords: | Chinese character graphic creative logo design |
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