| A Research on the E-commerce Applied to the Construction of Marketing Model |
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| 引用本文： | WEI Min(School of Management,Xiamen Univ.,Xiamen 361005,China). A Research on the E-commerce Applied to the Construction of Marketing Model[J]. 四川大学学报(工程科学版), 2007, 0(Z1) |
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| 作者姓名： | WEI Min(School of Management Xiamen Univ. Xiamen 361005 China) |
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| 作者单位： | School of Management，Xiamen Univ.，Xiamen 361005，China |
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| 基金项目： | This research was supported by the National Social Sci-ence Foundation of China under Grant 06CJL019． |
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| 摘 要： | The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applied the five important elements which are product, price,place,advertising and sales promotion,as well as,consumer behavior to construct a marketing model with E-commerce.By the analysis,this paper will draw the conclusions that two problems should be faced.One is that available theories and approaches may be insufficient in tackling many E-commerce problems.And the other is that the construction of marketing model for E-commerce can enrich the fields quite remarkably as the new theories,data and methods which can be applied.
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A Research on the E-commerce Applied to the Construction of Marketing Model |
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| WEI Min. A Research on the E-commerce Applied to the Construction of Marketing Model[J]. Journal of Sichuan University (Engineering Science Edition), 2007, 0(Z1) |
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| Authors: | WEI Min |
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| Abstract: | The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie... |
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| Keywords: | E-commerce marketing model challenges and opportunities |
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