| Web挖掘技术在电子商务中的应用 |
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| 引用本文： | 袁学松,宣宾.Web挖掘技术在电子商务中的应用[J].数字社区&智能家居,2006(14). |
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| 作者姓名： | 袁学松 宣宾 |
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| 作者单位： | 三联职业技术学院信息系 安徽合肥230601(袁学松)，中国科学技术大学生命科学院 安徽合肥230027(宣宾) |
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| 摘 要： | 随着互联网的高速发展,Web挖掘由于其独特的优点,在电子商务的应用中扮演了越来越重要的角色。文章主要介绍了Web挖掘的概念和分类,论述了电子商务中Web挖掘的过程和方法,最后阐述了Web挖掘在电子商务中的具体应用。
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| 关 键 词： | Web挖掘 电子商务 数据挖掘 |
Application of Web Mining Techniques in E-Commerce |
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| YUAN Xue-song,XUAN Bin.Application of Web Mining Techniques in E-Commerce[J].Digital Community & Smart Home,2006(14). |
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| Authors: | YUAN Xue-song XUAN Bin |
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| Affiliation: | YUAN Xue-song1,XUAN Bin2 |
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| Abstract: | Electronic commerce not only provides an additional channel for marketing and sales,but also provides a rich source of information about the customers.Web mining techniques can be applied to understanding and analyzing such data,and turn the data into useful information that enables electronic commerce to improve its marketing,sales and customer support operations.As Web mining is applied in E-Commerce,E-Commerce will be more intelligent.This paper discussed the process and methods and application of Web mining techniques in E-Commerce. |
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| Keywords: | Web mining E-Commerce data mining |
| 本文献已被 CNKI 等数据库收录！ |
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