| 电视频道包装的核心内涵和品牌建设 |
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| 引用本文： | 向飒,王定标.电视频道包装的核心内涵和品牌建设[J].中国有线电视,2004(13):64-67. |
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| 作者姓名： | 向飒 王定标 |
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| 作者单位： | 郑州大学,河南,郑州,450002 |
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| 摘 要： | 通过对电视频道整体包装和品牌建设的关系再认识,具体分析了电视频道包装系统的核心内涵,从理念识别系统、视觉识别系统、行为识别系统入手,详细阐述了建立频道形象包装识别系统,打造优势品牌的具体内容,并指出电视品牌时代频道包装的个性化、人文化、内在化、规范化和时尚化的发展趋势.
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| 关 键 词： | 电视频道 品牌 包装 内涵 理念识别 视觉识别 形象识别 |
| 文章编号： | 1007-7022(2004)13-0064-03 |
| 修稿时间： | 2004年4月12日 |
Television Channel Overall Packaging Intension and Grade Construction |
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| XIANG Sa,WANG Ding biao.Television Channel Overall Packaging Intension and Grade Construction[J].China Cable Television,2004(13):64-67. |
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| Authors: | XIANG Sa WANG Ding biao |
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| Abstract: | The paper makes a concrete analysis of television channel packing and brand constructing. We should set up channel imagation and packing the recognition system based on the recognition system of the idea, the recognition system of the idea and recognition system of the vision. At last, the paper points out the individualization, people's culture, inherent connotation the standardization and fashion development of channel and packing. |
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| Keywords: | Television Frequency Channel Brand Connotation The Idea Recognition The Visual Recognition The Imagation Recognition |
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