| 高等职业院校广告设计专业职业能力教育体系的构建与实施 |
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| 引用本文： | 戴建华,吴萍. 高等职业院校广告设计专业职业能力教育体系的构建与实施[J]. 湖南工业职业技术学院学报, 2007, 7(1): 128-130 |
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| 作者姓名： | 戴建华 吴萍 |
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| 作者单位： | 湖南工业职业技术学院,湖南,长沙,410208;湖南省特教中等专业学校,湖南,长沙,410119 |
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| 摘 要： | 建立与实施职业能力教育体系是21世纪高等职业院校培养高素质、复合型人才的必然选择。这里根据广告行业的特点与要求阐述了广告设计专业职业能力教育体系的构建与实施。
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| 关 键 词： | 广告设计 职业能力 基本框架 实施 |
| 文章编号： | 24218512 |
| 修稿时间： | 2007-01-26 |
The Constructs and Implements of Professional Ability on Advertisement Design in Higher Professional Colleges |
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| DAI Jian-hua,WU Ping. The Constructs and Implements of Professional Ability on Advertisement Design in Higher Professional Colleges[J]. Journal of Hunan Industry Polytechnic, 2007, 7(1): 128-130 |
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| Authors: | DAI Jian-hua WU Ping |
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| Affiliation: | 1. Hunan Industry Polytechnic, Changsha 410208, Hunan; 2. Hunan Special Teaching Medium Faculty School, Changsha 410119, Hunan |
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| Abstract: | The constructs and implements of professional ability is the chooses inevitably of raising high quality and multi-skill talented person in higher professional colleges.Based the advertisements' characteristic and requests,the paper discusses the constructs and implements of professional ability on advertisement design. |
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| Keywords: | advertisement design professional ability bare bone practice |
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