| 图形创意组合在广告设计中的视觉魅力 |
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| 引用本文： | 何卫东. 图形创意组合在广告设计中的视觉魅力[J]. 包装工程, 2007, 28(5): 156-157 |
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| 作者姓名： | 何卫东 |
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| 作者单位： | 佛山电视台,佛山,528000 |
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| 摘 要： | 归纳和阐述了图形在广告中运用的表现组合--异变图形组合;替换图形组合;同构图形组合.结合具体实例,论述了通过图形创意不仅传递信息,更多的在创意上有深刻寓意和文化内涵,有独特的表现手法,极富形式美感和审美趣味的表达,使消费者关注广告.
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| 关 键 词： | 图形创意 组合 广告设计 |
| 文章编号： | 1001-3563(2007)05-0150-02 |
| 修稿时间： | 2007-03-13 |
Visual Glamour of Graphic Creation Combination in Advertisement Design |
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| HE Wei-dong. Visual Glamour of Graphic Creation Combination in Advertisement Design[J]. Packaging Engineering, 2007, 28(5): 156-157 |
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| Authors: | HE Wei-dong |
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| Affiliation: | Foshan Television Station, Foshan 528000, China |
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| Abstract: | The graph combinations used in advertisement were generalized and elaborated, including variant graph combination, substituting graph combination, and isomorphic graph combination. In combina- tion of concrete examples, it was put forward that graph creation has deep implication and cultural connotation not only in transmitting information, but also in creating new ideas. It has its unique form of expression, extremely rich in formal aesthetic feeling and appreciation of the beauty so as to enable the customers to pay close attention to advertisements. |
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| Keywords: | graphic creation combination advertisement design |
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